Cruz Pursues Evangelical Christian Vote

Ted Cruz by Gage Skidmore

Ted Cruz, the first Republican to officially announce his candidacy for president, did so at the largest Christian university in the world, Liberty University. His choice to announce at this venue was a deliberate step to win the hearts and minds of Christian conservatives, a group that makes up a large percentage of voters and an important support base for the senator from Texas.

This strategy to get Christians on his side was reinforced through the release of his first TV advertisement, titled “Blessing.” The target audience for this clip is evangelical and social conservatives who live in states who will be first to vote in primaries. The commercial was timed to coincide with Easter weekend, and will run during popular programming with Christian themes.

Cruz’s campaign team believes he must grab the tea party voters to his side, as well as come in either first or second with Christian conservatives; otherwise the better funded and more established candidates will dominate the campaign.

“I don’t think he could have had a better strategy, all the way from his launch to his swing through Iowa,” said Bob Vander Plaats, an influential social conservative leader in Iowa. “He’s had a strong announcement, and he’s going to be a strong candidate.”

Alyssa Anderson

Alyssa Anderson has been involved in the world of business on several levels for many years. She was the CEO of a start-up high-tech company until its purchase by a global on-line e-business. Alyssa helped formulate marketing strategies for several other companies as an independent consultant, and she has advised local government on methods to achieve appropriate fiscal responsibility. Her opinions are well known through her many editorials which have been published throughout her career in a variety of local and national print media. She has been heard on radio discussing current issues affecting the business community and Alyssa hopes to bring her special brand of commonsense coupled with uncanny insight into her editorial responsibilities as the Business Page editor for Left Justified. Contact Alyssa at alyssa(at)

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